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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
DishTV, India’s leading DTH brand today announced a great move with its “HD for all” initiative, hereby making HD niche a mass product. While entire DTH operators in the country charge access fee to provide HD channels, DishTV will now give access to popular HD channels to all subscribers. This move takes away all inhibitions involved in switching from SD to HD, bridging the gap between both subscribers.
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Furthermore, with this initiative, DishTV also unveiled its new TV campaign ‘Har Dish HD’. The new TVC featuring Shah Rukh Khan effectively communicates DishTV’s innovative proposition of offering HD channels along with all its popular packs starting as low as Rs. 169+ taxes.
Speaking on the Occasion, Mr Anil Dua, Group Chief Executive Officer, DishTV said, “DishTV has never left any stone unturned to provide the best entertainment to its valued subscribers. Our new initiative of “HD For All” now goes further with an insightful and entertaining AD campaign “Har Dish HD”. With this, we bridge the barrier between Standard and Hi-definition viewing by taking HD to everyone. This is in sync with our vision of expanding HD experience and ensuring its accessibility for all. The campaign takes the conversation of having HD to the living room of the Indian family. Our latest television advertisement showcases not only how DishTV brings the entire family together but also how it raises the quality of their entertainment experience. “
