Dish TV has roped in Sandeep Bajpai as its new VP, Marketing. He was earlier the Head – Communication & Experience, Tata Docomo in India.
Sandeep has worked as Head of Marketing with Spice Hotspot, a mobility retail chain with a pan India footprint. He has been instrumental in creating brand transformation to transfer existing equity and consumer franchise from Hotspot to the master Brand Spice, generating enterprise value thereby successfully launching the new brand identity ‘Spice Hotspot’. Developed business framework for Spice Hotspot retail across India. and a franchise model scaling operations to point of inflexion, from 650 to 812 stores that saw ‘Same Store Sales’ grow by 35%Vs last FY.
Prior to Spice, Sandeep has worked at Bharti Airtel Ltd as DGM - Brand, where he played a pivotal role in planning and implementing business launch of Telemedia (Consumer Broadband, IPTV & DTH) through out India.