According to recent data released by International Data Corporation (IDC), DataWind Inc, the leader in delivering Internet access to emerging markets shipped more tablets in India during Q4 2015 than any of its competitors. On the other hand, Samsung had total 15.8% tablets sold in India during the quarter. DataWind led the market by 20.7%.
Other players had their percent of share: Micromax at 15.5% being the third player in the market, Lenovo at 13.8%, and iBall at 10.0%. DataWind tablet sales have far exceeded the growth rate of the overall market in India, which according to IDC was 8.2% in 2015.
Suneet Singh Tuli, President and CEO of DataWind said, “This IDC report reveals that more Indians prefer our tablets than any of our competitors.”
One of the other recent studies also show that DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.
Suneet further added, “It also demonstrates how our transition to local manufacturing and improvements in our sales channels has allowed us to meet the phenomenal demand.”
Consumers these days are attracted to low cost tablets and the players in the market are also witnessing a higher inclination of consumers towards online buying platforms. The vendors have to keep up with these trends to stay ahead. DataWind doesn’t miss an opportunity and is the only tablet provider in India that is focused on providing affordable tablets and Internet access. All DataWind tablets and smartphones come bundled with one year of unlimited Internet access, and feature the most affordable ongoing plans available on the market due to the company’s unique, patented technology that reduces up to 97% the amount of data needed for web browsing.
“We believe our low-cost tablets and unique mobile Internet connectivity is the only solution on the market that overcomes these obstacles and can bring Internet access to millions of people around the world,” continued Suneet Singh Tuli from DataWind.