BSNL to install Google Global Cache (GGC) Servers in various telecom circles to improve Internet experience for its subscribers

State-owned BSNL the 5th largest telecom operator by subscriber base in India has been on a spree to revive its troubled operations by resorting to various means like surrendering its excess CDMA and BWA spectrum for a refund from the government. The telecom minister has also been giving incentives for the revival of MTNL and BSNL like cancelling of call termination charges for landlines. BSNL had recently announced that it would be signing a network sharing deal with Bharti Airtel for Pan India 2G ICRA to improve its coverage in urban areas.

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Now they have gone a step further as TT has learned from its internal sources that BSNL has partnered with Google for setting up Google Global Cache (GGC) Servers in various telecom circles to improve the Internet experience for its subscribers. Google is providing the servers for free to BSNL along with the software technology for caching while BSNL is bearing the expenses of place and physical installation of the servers including the air conditioning, electric supply, upstream connection and operating expense.

What exactly are GGC servers and what is their significance?

Google Global Cache (GGC) represents the final tier of Google’s content delivery platform and acts as an intermediary between an internet user and Google’s data centre. With GGC, network operators and Internet Service Providers deploy a small number of Google servers inside their network to serve popular Google content, including YouTube. Google’s traffic management system directs users to the node that will provide the best performance for the user.