BlackBerry Caused Its Own Demise, Here’s How

It would be a massive understatement to say that the BlackBerry brand got lucky, since, without its devices, the current state of smartphone devices would vary by a great deal. Now, with that out of the way, here are some key reasons for BlackBerry’s demise and how what happened could not have been avoided.

1. The company usually had decent offerings to showcase, but they each came with a flaw or two that hampered overall usability, especially in the latter part of its existence. From lacklustre or underwhelming specifications that would not work in a competitive market to the touchscreen-only models, which alienated its user base.

There were some pros, especially BlackBerry’s unique services and security features that gave rise to its cult status and that most often bested Google’s offerings in security.

2. The feature that made the company what it is was also alienating it, since not many people wanted buttons on their device, especially since devices like the iPhone came out, which offered a display minus other complexities. Some users wanted a keyboard, but the overall market was getting bored with the dated feature and, if the company deviated from its original path, users had better options cheaper than those that BlackBerry had to offer.

Mobile security also became a decreasing concern since, in this day and age, your data is not as secure as it used to be, so paying extra for a device that promised better security did not seem to be a good idea for users.

3. The third and final issue that impacted BlackBerry was the complication that the company would not provide smartphones with the best or even top-tier specifications, amazing cameras or the best chipset since that is not the way the company operates.

In BlackBerry’s conservative plan, the fact that the market is more competitive was not considered, leading to a lacklustre product in comparison to cheaper devices, with similarly priced devices wiping the floor with the offerings from the company.