TT Impact: Bharti Airtel Cuts Down 4G/LTE Device Prices to Rs 4999

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A week back, we covered a story - 'Five moves Airtel can think about for better 4G penetration', and it seems Airtel is thinking seriously to be leader in wireless broadband segment. Airtel cuts down the 4G-LTE devices pricing to Rs 4,999 from earlier Rs 7999 (dongle) and Rs 7750 (WiFi router).

Airtel Cuts Down 4G/LTE Device Prices to Rs 4999

With the price cut Airtel also revised the discounts on Breakfree Ultra and Ultimate plans for postpaid users. The new pricing of the devices and revised plans are available in both Kolkata and Bangaluru.

Airtel 4G New Plan Details

Plan NameBreakfree UltraBreakfree Ultimate
Rental19992999
Data benefits18GB at high speed, then speed capped at 128kbps30GB at high speed, then speed capped at 128kbps
Cashback offertotal Rs 3749 discount over 12 monthstotal Rs 4999 discount over 12 months
Effective discount per monthRs 312Rs 416

Update: It has been learnt that the price cut is for limited period and valid till 31st August, 2012.

I guess if Airtel got good response from 4G with this reduced device price, they will continue offering the 4G/LTE dongles and routers at this price or may be further reduction in device prices can be seen. But only price cut on devices will not push 4G/LTE to masses, Airtel must think about other moves which we suggested for mass acceptance of 4G/LTE-TDD.

For more details call Airtel representative on toll free number 1800 103 0405.

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