Bharti Airtel Breathing Back Life Into Postpaid Earnings Via New Plans

Bharti Airtel

Friday saw the launch of the new Bharti Airtel postpaid series of plans known as Airtel Black. The name sounds as premium as the service and we can’t disagree because of the promises that the telecom operator is making for these plans. The telco has said that it will bundle all other services in the same plan, such as Digital TV, and Airtel Xtream Broadband plan under a single bill which the consumers will be able to pay and see in the Airtel Thanks app. This will bring, not only a lot of ease for the consumers but also many benefits since Airtel will keep these customers at priority when it comes to grievance redressal.

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The Revival of Postpaid

We should also not lose sight of another premium postpaid offering by a competing telco which is named after a colour. What we are talking about here is Vodafone RED. While Airtel Black is about including all other services under a single bill, the Vodafone RED plan does something different by offering premium services to postpaid customers. What seems to be happening in the industry right now is a revived interest in postpaid offerings.

It is worth noting that in the previous years, as much as 40% of the revenue of the telecom operators has come from postpaid plans, with only 5% of the numbers belonging to the postpaid connections. Hence, there is no doubt that when it comes to revenue, postpaid plans are a much better bet as compared to prepaid connections. It’s just that companies in India find it hard to market these plans.