Back in April, we reported that Asus might start manufacturing smartphones in India under the ‘Make In India’ initiative. Now, IANS is reporting that the Taiwanese smartphone brand might employ Foxconn for making its smartphone in the country.
Peter Chang, the country head of Asus India, stated that it might partner with Foxconn or any other contract manufacturer to manufacture smartphones in India by the end of third quarter of 2015. He stated that the reason for opting in contract manufacturing is that Asus wants to focus on product.
Asus currently has 2 percent market share in the Indian smartphone space, and the company’s 40 percent profit comes from its smartphone division. The company is gaining a strong foothold in India’s smartphone market, and the company wants to make 70 percent of its smartphones in India.
Apart from Asus, other brands who have announced plans to manufacture their products in India under the ‘Make in India‘ campaign are Celkon, HTC, Karbonn, Lenovo, LG, Motorola, Micromax, Microsoft, Sony, and Vivo.
Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.
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You guys at TT always post about ‘planning to’ stuff… Please provide the details of how many companies have started manufacturing completely in India for Indian customers… I suppose no company will start manufacturing in India until 2017…
Micromax has already started assembling smartphones in India. Yu Yureka and Yuphoria are “Made in India” products. Although full scale manufacturing down till the component level is still a distant dream and is something only China is able to do for the most part.
Celkon started