Asus is planning to setup a new manufacturing facility in India

By April 21st, 2015 AT 6:32 PM

Asus, the global tech giant is in the process of evaluation of setting up a manufacturing facility in India these days. The ‘Make In India’ campaign of the Indian Government seems to have garnered quite a lot of attention from OEMs as a lot of companies are considering manufacturing their products in India these days.

Asus ZenFone 2

Asus is currently in the process of hiring a consultancy firm which will evaluate the whole setup process for the company for India. “With the new government policies, we do see some benefits of manufacturing devices in India,” is what was told by Peter Chang, Country Manager , Asus India to Economic Times. 

The Taiwanese manufacturer is known for launching value-for-money devices and its Zenfone lineup has been quite successful in the country. The second generation Zenfones will launch on April 23rd in India. If the company goes ahead with manufacturing of the devices in the country, it can achieve lower costs which would in turn help it grab a bigger share of the smartphone market in the country.

The move from Asus comes after the recently announced budget of 2015-16 made importing of handsets costlier in the country. It may also consider setting up a R&D facility in India. Currently, its R&D facilities are present only in Taiwan and China. Indian manufacturers like Micromax, Lava and Karbonn are already in the process of evaluating setting up their own facilities in the country.

Asus is hoping to get more than half of its Indian revenue from its smartphone business in future. Let us wait and watch how it all pans out.

Read more on:

guest
1 Comment
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

Mobile Network Issues, Ways to Fix Common Problems

More often than not, people face issues with their cellular network. Sometimes the problem is related to voice calls, and...

Vodafone Idea Unveils MyAmbar App for Women Safety in India

Vodafone Idea Foundation, the Corporate social responsibility (CSR) arm of Vodafone Idea Limited on Thursday unveiled MyAmbar app in partnership...

Tata Sky Broadband Introduces 20Mbps Plan in Select Cities, Removes 300Mbps Plan

Tata Sky Broadband has introduced a new 20Mbps plan for its users in select cities. The internet service provider (ISP)...