Apple’s innovation in the tech world is something that sets a benchmark for all the other companies. Undoubtedly, at its World Wide Developers Conference (WWDC) the tech giant will reveal some of the new innovations in hardware and software which it has made in the past year. The event which will be held between June 4-8 at the McEnery Convention Centre in San Jose, California has been a much awaited one. With the rumours of some hardware and software launches surfacing on the internet, the kickoff of the event has already gotten a lot of tech geeks to the edge of their seats.
The biggest announcement during the WWDC 2018 is speculated to be the arrival of iOS 12. It is also worth noting that the previous iOS 11 was somewhat flooded with issues, therefore, the users of iOS will probably get to see more reliability and performance in the latest iteration of the iOS, as told by Axios.
Michael Facemire, Vice President and Principal Analyst at global market research firm Forrester also said: “From a developer standpoint, the biggest thing we’re looking forward to is being able to build applications for iOS and have them be functional on the MacOS platform.”
Also, Verge reported that transformations in Apple’s voice assistant “Siri” this year, remains a topic of speculation at WWDC 2018. Launched in 2011 on iPhone 4S, “Siri” is not as evolved as Amazon’s “Alexa” and “Google Assistant,”
On the same issue, Thomas Husson, Vice President, Principal Analyst serving chief marketing officers at Forrester, said “Despite Siri’s relative adoption among Apple consumers and more recently with Apple Business Chat, more brands plan to invest in Amazon Alexa and Google Assistant than in Apple’s ‘Siri,'”
He further added, “Beyond Siri, it is likely Apple will push a lot more innovation, for example by enabling AI features at the camera level, by deepening the integration between ARKit and Maps, or by powering near field communications (NFC) usage beyond payments.”
Another highlight which people might notice in the WWDC 2018 is the Refreshed versions of MacBook Pro with upgraded eighth-generation Intel processors and increased RAM. There are also some speculations for the MacBook13-inch model with retina display. The iPhone SE 2 is also expected to steal some limelight in the event.
Apple is also rumoured to announce the second generation iPhone SE today, dubbed as the Apple iPhone SE (2018). The iPhone SE (2018) is expected to come in the same dimensions as the original iPhone SE, but with upgraded hardware. The phone is expected to feature a notch above the display, same as the Apple iPhone X.