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Amazon’s Prime membership has been one of the most useful subscription services available in India, providing access to a music streaming app, an entertainment application and giving benefits to the Amazon shopping application.
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Most, if not all of our readers, are probably using Amazon’s application for one need or the other, be it Prime Video for content consumption or just the Amazon application to purchase goods.
The subscription plan has been fairly cheap, at least in comparison to the likes of Netflix, offering different durations as well. The base duration of one month has been quite useful, but it will no longer be on offer.
The company will be offering either a three-month or annual Prime membership. Why did the company remove the one month plan? Find out by reading ahead.
Amazon To Remove One Month Plan, Free Trials Discontinued Too
Amazon has revealed that it would no longer be offering a monthly membership plan due to the new Reserve Bank of India mandate. For those of you unaware, the one month plan was quite cheaply priced, with the cost being a measly Rs 129 per month.
The new guidelines from RBI ask banks and financial institutions to bring an additional factor of authentication for processing recurring online transactions, with the deadline for the same set for September 30.
Amazon, as of the time of writing this article, has updated its support page to showcase the removal of the monthly membership plan for Amazon Prime. To add to this, the company has also temporarily discontinued free trials since April 27.
