Airtel IQ, Network Integrated CPaaS Solution Explained

Airtel IQ, Network Integrated CPaaS Solution Explained

Bharti Airtel, India’s leading telecommunications service provider, offers not only consumer services but also a range of Business to Business (B2B) Solutions and services through its business arm, Airtel Business. Airtel Business continues to be a strong performance player with a growth sequentially at 2.5% and is the largest B2B player in the country. However, among the many B2B offerings, Airtel IQ uniquely stands apart as the world’s first network-integrated Communications Platform as a Service (CPaaS) ecosystem. Let’s now have a high-level overview of Airtel IQ offering to Businesses in the story ahead.

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Airtel IQ

Airtel IQ is the world’s first network-integrated CPaaS ecosystem. In the B2B Segment, account stickiness with multiple products and account management is one of the most critical things. Hence, Airtel is stepping up investments in CPaaS, the Internet of Things (IoT), and others. We have already discussed Airtel IoT in a story. You can read about it by clicking the link below.

Also Read: Bharti Airtel IoT Integrated Platform Explained

Customers try to reach Businesses across various channels and platforms. That is where Enterprises struggle to deliver a seamless experience to customers. Airtel IQ is a unified cloud communications platform that lets businesses programmatically deliver unparalleled customer engagement across voice, SMS, WhatsApp and Video channels. By exposing the fundamental capabilities of a telecommunications services/company, Airtel IQ enables organisations to develop growth-oriented and experiential solutions using programmable Application Programming Interfaces (APIs).

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