Airtel IoT Supertracker Enables Real-Time Consignment Monitoring for Leading Logistics Player

Airtel IoT Supertracker Enables Real-Time Consignment Monitoring for Leading Logistics Player
Airtel IoT’s SuperTracker solution has been deployed by one of India’s leading supply chain logistics companies, which operates across all 29 states with a network of 156 hubs, to tackle a critical operational challenge. The company, which heavily relies on third-party fleet operators, had long struggled with inadequate visibility and control over high-value shipments—leading to increased risks of theft, delayed deliveries, and frequent billing discrepancies, according to Airtel Business, the B2B arm of Bharti Airtel.

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Tackling Operational Challenges in Logistics

According to Airtel, the absence of direct control over third-party fleets limited the company’s ability to monitor consignments effectively. Communication gaps with vendors only exacerbated the issue, making real-time coordination difficult. These challenges resulted in flawed data, affecting the accuracy of billing and undermining operational efficiency.

Airtel IoT SuperTracker

To address this, the logistics company turned to Airtel IoT’s SuperTracker—a portable tracking device that offers independent, real-time monitoring of shipments. Unlike traditional GPS units hardwired into vehicles, SuperTracker allows businesses to track cargo regardless of the transport vehicle, thanks to its self-contained design and battery life of up to 38 days, as highlighted by Airtel Business.

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Enhanced Security and Transparency

Airtel says the deployment of SuperTracker transformed the company’s logistics operations. The ability to monitor consignments independently provided precise location updates, enabling faster and more informed decision-making. The solution’s geo-fencing capabilities significantly reduced the risk of cargo theft, while route optimisation and real-time tracking helped cut transit times.