India's largest GSM mobile service operator Bharti Airtel today announced the launch of music oriented new value added services dubbed as "My Tunes on Mobile" for its GSM subscribers in Delhi-NCR telecom circle.
Airtel "My Tunes on Mobile" music services works over IVR short code 54345 wherein subscriber can able to access an unlimited playlist of more than half a million tracks from over 23 categories include Bollywood songs, Devotional Songs, English Rock songs and lot more.
According to the Airtel's announcements "My Tunes on Mobile Services" offers its mobile customers greater control and freedom over the content they consume at a simple and affordable weekly subscription.The subscription charges will be Rs. 15 per week and 30 paisa per minute applicable as access charges.
Speaking on the launch of services, Mr. Shashi Arora, CEO-Delhi & NCR, Airtel Mobile Services,said "With the Airtel My Tunes service, today we are putting the power and freedom of choice in the hands of the customer – the power to choose the content he wishes to consume along with the freedom to enjoy an unlimited music experience on mobile.”