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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
After a long stream of combo packs, add-on packs, recommended packs the DTH operators are coming up with a new kind of offering for the subscribers of their services who are migrating to the new Trai tariff regime. These are the Basic Service Tier packs. Now unlike the other packs in the providers’ portfolio which bundle paid or FTA channels in different selections and choices to cater to the different demands of the consumers, these Basic Service Tier (BST) packs only bundle the Free to Air (FTA) channels and cost Rs 153 which is the fee for the first hundred FTA channels across all providers. Just like the combo packs of all DTH providers, these BST packs also come in different choices with different genre-emphasis or based on language. Recently, D2h came out with its BST pack which included many FTA packs divided based on languages, now Airtel Digital TV has debuted a whole new line-up of channel packs on its website which comes in many genres, channel quality and BST options.
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New Airtel Digital TV Packs
The new base packs which have been introduced by Airtel Digital TV are available in the Selfcare section of the Airtel Digital TV website. Like we mentioned above, the packs have been differently curated based on viewership. Like there is the AP Mega HD pack for Rs 436, AP Mega SD pack of Rs 320, AP My Family HD pack of Rs 365, AP My Family SD pack of Rs 275, AP Value Lite HD pack for Rs 180, AP Value Lite SD pack of Rs 140, AP Value Plus HD pack of Rs 275, AP Value SD sports pack for Rs 213.
