Tata Sky and Airtel Digital TV Migrating Nearly Five Lakh Consumers Everyday to New Trai Tariff Regime

The Telecom Regulatory Authority of India (Trai) has said that the transition to the new tariff regime is going smoothly. However, the opinion of the public on this issue seems to be contrasting. Arvind Kumar, advisor on broadcasting for Trai has said that the regulator has not received many complaints regarding the new tariff regime. Kumar said to ET Telecom, “MSOs (multi-system operators) have told us that 100% of their subscribers have been migrated to either the best-fit plans (BFPs) or the selected plans. DTH (direct-to-home) players have achieved about 60%, but Tata Sky and Airtel Digital TV are now migrating almost five lakh consumers each, daily.”

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Subscribers Disappointed With New Trai Regime

There have been numerous incidents across the country where the consumers are facing trouble after the migration to the new tariff regime. Some of the subscribers have not been getting the channel of their choices, while some are completely unaware as to how they should go about the migration process. While others who have migrated, are complaining of the increased monthly DTH bill. Amidst all this, the DTH providers and cable operators have been of little help to the subscribers.

When Trai set out to implement the new tariff regime, it had expected a transparent pricing regime wherein consumers would only pay for the channels which they wanted, and although the regulator just had good intentions, the way this policy has been executed is a whole new story. A TV broadcaster also agreed as it said, “While there could be debates over the results, the inconvenience it is causing to the general public is humongous.”