- Tata Sky's pricing has been termed as too high for multiple consumers
- D2h is giving highly discounted NCF for subscribers of multiple connections
Some of the other implications of the new Telecom Regulatory Authority (Trai) mandate regarding the pricing of the channels included how subscribers paid for their additional TV connections. While there was no initial word from Trai about how the DTH providers or cable providers would charge these connections, clarifications later came from the regulator. Following that, the DTH providers have started to issue new pricing for the multi-TV connections. We have already seen that D2h, Airtel Digital TV and Tata Sky have revealed their multi-TV pricing and in the coming days, all the left DTH providers like Dish TV and Sun Direct are expected to disclose their prices as well. That being said, let’s take a look at which is the provider offering the most benefit to the multi-connection subscriber.
Multi-TV Pricing Policies
For comparing the prices of these DTH providers when it comes to multi-TV connections, it is first essential to understand how they are pricing their services for the second TV connection. While the new Trai rule governs the original connection pricing, there have been different iterations to the way of pricing of these secondary connections. Another thing to note is that the new Trai mandate ensures that the consumer enjoys full transparency about the price which they pay. As such, the consumers will pay their bills in two parts – one consisting of Network Capacity Fee (NCF) and the other one consisting of content charges which will be paid to the channel owners like Star India, Sony Pictures Network and more. It is worth noting that there won’t be any discount possible on these content charges since they are passed on to the broadcasters, the only area where the subscribers will be able to enjoy any discount will be in the NCF of multi-TV connection.
Multiple Connection Pricing for Tata Sky and D2h
The first operator to come up with the multi-TV pricing was D2h, and the operator announced that it would levy a flat NCF of Rs 50 plus taxes for the multi-TV connection. This price means that subscribers would only have to pay Rs 50 plus content charges as the total rental no matter how many channels they subscribe. This move is in contrast to what Tata Sky has announced for its subscribers. Tata Sky’s multi-TV connection will depend on the pricing of the parent connection, and it will only be comparatively lesser to the primary connection. Tata Sky announced that if your usage for the primary TV connection is up to Rs 200, then you will be charged Rs 150. By chance, your monthly consumption is between Rs 251 and Rs 400; then you will be charged Rs 300 for your secondary connection and so on. There would also be discounted packs for the multi-TV subscribers.
Dish TV and Sun Direct are yet to reveal their multi-TV policies, but most likely, the former’s pricing would be similar to that of D2h’s as they’re in the process of merging the operations. At the moment, it’s unknown on when Sun Direct will unveil their pricing for multi-TV users.eir pricing for multi-T
Multiple Connection Policy for Airtel Digital TV
Lastly, Airtel Digital TV announced its multi-TV pricing policy thus declaring that it would charge an NCF of Rs 80, however, unlike it is the case with D2h, this NCF would not be a flat fee and subscribers would have to pay Rs 20 extra for additional 25 channel slab over 100 channels. Further, there won’t be any mirroring of channels with Airtel Digital TV’s multiple connections.
On taking an overview of all the three multi-TV policies, it is pretty clear that D2h has put out the most lenient, flexible and consumer-friendly multi-TV system which will also be an economical choice for the subscribers. On the other hand, Tata Sky’s multi-TV policy will prove to be an expensive business for the consumers as they will be paying high prices for the channels with a minimal discount. Airtel Digital TV’s stance as compared to these two remains somewhere in the middle of the spectrum, as the provider is shipping discounted NCF along with the flexibility of choosing channels from scratch, but the discount on NCF is not as high as D2h.
Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.