Bharti Airtel On The Task of Readying Itself for Broadband Sector War as Reliance Jio Steps In

Reliance Jio, the Mukesh Ambani-led telco is all set to step its foot in the Home Broadband service sector. However, Bharti Airtel is also in the space which points towards an impending price war yet again in the Fibre-to-the-Home (FTTH) Broadband sector. It is very well known, that Reliance Jio after starting its services in the September of 2016 took the prepaid tariff industry by storm. Now, the Mukesh Ambani led telco will be making its entry in the broadband market which can be taken as a sign of danger for the other broadband companies since the telecom industry is well aware of Jio’s competitive pricing methods. It’s being expected that Reliance Jio will be offering an attractive combo of fast broadband connectivity at initial data speeds of 100 Mbps (along with free data), videos and unlimited voice calls through the VoIP (voice over internet protocol) way at price of around Rs 1000-1500 a month.

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However, like Reliance Jio did for its prepaid data and voice plan, people are expected that the carrier would offer the services for free in the beginning.

A person aware of the matter said to ET Telecom that the Reliance Industry’s Annual General Meeting, which is supposed to be held on July 5, can bring the announcement of a release date for Reliance Jio’s broadband services. It is noteworthy that Reliance Jio, after completing testing is already on the task of conducting pilot in some cities. The rival telco, Bharti Airtel is also keen on solidifying its position in the broadband sector before Reliance Jio steps in. A senior Bharti Airtel official told ET “We are closely watching the wired home broadband space and will combine innovation with aggressive investments and do whatever it takes to stay competitive on services and tariffs and grow our home customer base.”