3 New Ways Using Which Airtel Seeks to Attract More 4G Customers

Bharti Airtel is currently the leading telecom service provider with over 305 million subscribers, but the company’s 4G user base is nowhere close to that of Reliance Jio’s 186.6 million (as of March 2018). As per the latest Trai data, Airtel’s 4G subscriber base is less than 100 million and that’s a worry for the telco. But going forward, Airtel is looking to increase the 4G subscriber base to stay in competition with Reliance Jio. And to achieve that, Airtel is planning three new ways: aggressive investments, attractive postpaid offers and bundled handset offers. The primary aim for Airtel is to make its 2G and 3G customers upgrade to 4G, and that can be done through handset bundling offers, which the telco is already doing, but going forward, we might see even more aggressive partnerships with handset manufacturers. Next, the telco is planning to revamp its postpaid plans. After Vodafone unveiling its latest RED plans, Airtel is lagging behind the country’ second largest telco. Furthermore, Airtel is looking to make an investment of around Rs 24,000 crore this year to increase the 4G subscriber base.

airtel 4G

A report revealed that Airtel is also gearing up to introduce some loyalty programs to lure the customers and to reach every corner of the country, the Sunil Mittal-led telco is going to make full use of the micro-marketing this year. To make this happen, Airtel is backing on an estimated capital expenditure of Rs 24,000 crore for FY19. For the unaware, Airtel had a capex of Rs 23,968 crore in FY18 and around the same amount will be spent this year. Reliance Jio, on the other hand, spent Rs 14,000 crore alone in the Q4 FY18.

To make this happen, Airtel is backing on an estimated capital expenditure of Rs 24,000 crore for FY19. For the unaware, Airtel had a capex of Rs 23,968 crore in FY18 and around the same amount will be spent this year. Reliance Jio, on the other hand, spent Rs 14,000 crore alone in the Q4 FY18.

Airtel is a GSM operator, while Jio is an LTE-only operator. Airtel is offering 4G across 22 telecom circles of India, but the LTE availability on Jio network is much higher than that of Airtel’s. Furthermore, every subscriber which Jio adds will be counted as a 4G subscriber and that isn’t the case with Airtel.

The report also added that Airtel is looking to increase its revenue through Wynk Music and Airtel TV this fiscal. In addition to the broadband and DTH segment, Airtel will likely step its foot into other streams such as cybersecurity and Internet of Things (IoT).

Reliance Jio is now the third-largest operator in terms of Revenue Market Share (RMS) as very recently it pipped Idea Cellular to acquire the new position. Bharti Airtel is leading the list with 32% of RMS, and the surge happened because of the telco’s Tata Teleservices acquisition.

 

Reported By

Leave a Reply

47 Comments on "3 New Ways Using Which Airtel Seeks to Attract More 4G Customers"

 

Sort by:   newest | oldest
Kaushik kolkata
June 24, 2018 9:00 pm 9:00 PM

off topic:
cheapest 4G plan for 3GB per day plan is given by Vodafone at 569 for 84 days. Jio’s only 3GB per day plan costs 299 for 28 days i.e 597 for 84 days plan and I think 50 rs discount is not applicable on it.
where is Mukesh Ambani claim of 20% extra than competitor ?
Jio may offer some thing more in coming months.

Nikhil Mumbai-Pune
June 26, 2018 8:55 pm 8:55 PM

Are you sure what you wrote?

Kaushik kolkata
June 24, 2018 9:01 pm 9:01 PM

sorry not 597 . it is 897.

Biswadeep, Kolkata
June 24, 2018 7:05 pm 7:05 PM

Airtel did some modifications at my location and post which Speeds have increased like anything … during Non-Peak hours its nearly 100+Mbps … and during off peak hours its 70-85Mbps …
Its on Band 40 …
And the surprising fact is other phones like Redmi Note 5 Pro , Moto G5s Plus , Lyf F1s etc 2CA phones are showing regular speeds like before … Only my Nokia 7 Plus … Oneplus 6 and some other devices are showing this kind of high Speeds

Screenshot_20180624-184153.png
Kiran Fernandes | Goa
June 24, 2018 10:52 pm 10:52 PM

But Nokia 7 plus supports just 2CA. How’s that possible? I think 7 plus might be having 4×4 MIMO support on 2 bands, although I’m not sure. Or the only conclusion is that the 7 plus supports 3CA. I need someone to check 7 plus rooted with network signal guru app, showing 3CA. I hope you can root your 7 plus and find out.

Biswadeep, Kolkata
June 25, 2018 12:09 am 12:09 AM

Even if it supports 3CA … will that contribute anything to it ? because Airtel has 2 Bands only

Devraj
June 25, 2018 1:16 pm 1:16 PM

Airtel might have deployed 4G in 900Mhz via Huawei cloudair technology

Biswadeep, Kolkata
June 25, 2018 5:17 pm 5:17 PM

What is that ?

Biswadeep, Kolkata
June 25, 2018 12:08 am 12:08 AM

I searched but didn’t find a guide to unlock the bootloader .. that unlock key is missing

Kiran Fernandes | Goa
June 25, 2018 4:02 pm 4:02 PM

ah yes 7 plus can’t unlock bootloader yet. that’s sad.

Biswadeep, Kolkata
June 24, 2018 7:07 pm 7:07 PM

*During peak hours its 70-85Mbps

Nikhil Mumbai-Pune
June 24, 2018 8:51 pm 8:51 PM

Except Redmi Note 5 Pro,all these devices support CA. I am surprised to see ordinary speeds on Moto G5s Plus.

Biswadeep, Kolkata
June 24, 2018 10:17 pm 10:17 PM

Same Here … Don’t know what is the reason… Called an Airtel Engineer… He said Band 40 Intra band aggregation …

Kiran Fernandes | Goa
June 25, 2018 4:01 pm 4:01 PM

maybe it’s 3+40+40

Biswadeep, Kolkata
June 25, 2018 5:20 pm 5:20 PM

And one think I don’t know whether its a bug of the Netmonster App or not … But sometimes my Nokia 7 Plus shows 850+1800+2300 (3CC) in that app … sometimes it shows 850+1800/1800+2300 (2CC)

Adil Wadia
June 24, 2018 12:52 pm 12:52 PM

Shut down 3G immediately. All phone manufacturer for India market will start putting 4G chipsets on the devices automatically to serve a 4G market in India. Legacy operator have sufficient spectrum in Band 1 to refarm to 4G. This will force customers to quickly move to 4G and 2G can be shut down when the administration spectrum expires or customer base goes down whichever is earlier.

wpDiscuz