RIM and Adobe Systems Incorporated today expanded their collaboration and announced that creative professionals and application developers will be able to use the Adobe Flash Platform technology and Adobe Creative Suite content development and authoring tools to easily create rich content and application experiences for BlackBerry smartphones.
The collaboration aims to accelerate the mobile application and content development workflow between BlackBerry application and web content developers and creative professionals that use Adobe tools.
It will also reduce the re-creation of graphic assets and iterations that designers and developers have to go through to generate rich application user interfaces, animations, images and video content when supporting multiple platforms.
RIM and Adobe are demonstrating a sneak peek of the enhanced mobile authoring workflow during the keynote address today at the 2009 BlackBerry Developer Conference.
“RIM is at the forefront of driving smartphone innovation, and it’s only natural that further integrating our respective platforms will set new standards for engaging content and applications,” said Shantanu Narayen, president and CEO of Adobe. “The expanded partnership between both companies will open up great new opportunities by making it even easier for content designers and mobile application developers to create rich and compelling content for the BlackBerry platform.”