Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


In a silent manner, Reliance Jio has removed the Rs 249 prepaid plan from its offerings. The company now no more offers any prepaid plan that comes with 1GB of daily data online. The Rs 249 plan was the last of them. It is unclear if Jio plans to bring back prepaid plans that come with 1GB of daily data any more. However, a source close to the company said Jio will still offer this plan but only via stores or POS retailers. Jio still offers the Rs 189, Rs 198, and Rs 239 plans, however online. These plans offer significantly less validity than the Rs 249 plan. With the Rs 249 plan, users got 1GB of daily data, and along with that, they got 28 days of service validity. Users with lower income may have adopted the Rs 249 plan in large numbers for validity, and may have been happy with lesser data. Earlier, the Rs 249 plan used to come with 1.5GB of daily data.
Read More – Reliance Jio Entry Level Postpaid Plan with 5G
While the total data consumption of Jio’s networks has grown sigificantly, it has happened because of the 5G data consumption. The lower end 4G users may have been recharging with the Rs 249 plan for decent amount of data and validity. This would be hampering the average revenue per user (ARPU) growth for Jio. Thus, the telecom operator may have decided to remove the plan on this basis.
Read More – Jio Rs 999 or Rs 949 Plan, Which is Better
This move will likely result in a higher ARPU for Jio in Q2 FY25. This is because now users will do more frequent recharges, resulting in more top line revenues, or they might go for higher value plans, again resulting in elevated revenues. Jio wants to improve its ARPU even further, as it plans to go for an IPO (Initial Public Offering) in the near future. Analysts and market experts believe that Jio will list in the stock exchanges in 2026.
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