Bharat Sanchar Nigam Limited (BSNL) has launched the IFTV (Integrated Free TV) service nationwide, offering a platform that combines over 550 live SD and HD TV channels with more than 18 premium OTT apps. Developed in collaboration with technology partner Skypro and OTT provider PlayboxTV, this platform offers a seamless entertainment experience through a single subscription. "This initiative bridges live television and on-demand OTT content under a single subscription, providing accessibility, convenience, and affordability to millions of viewers nationwide for free," the companies announced on Tuesday, January 28, 2025.
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BSNL Unveils IFTV Platform
The launch event was attended by government dignitaries, including Jyotiraditya M. Scindia, Minister of Communications; A Robert J Ravi, ITS, CMD, BSNL; Neeraj Mittal, IAS, Secretary, Department of Telecommunications; and leadership teams from Skypro and PlayboxTV.
Key Features of IFTV Platform
"With over 4 million FTTH customers across diverse terrains of India, from urban to rural areas, BSNL now enables all its customers to access premium TV and OTT apps at no additional cost," the companies said.
Skypro, as the technological backbone of IFTV, ensures infrastructure and smooth content delivery, while PlayboxTV curates a selection of premium content, blending live TV and OTT services into a single app for mobile and TV platforms.
Access to BSNL Broadband Users
To celebrate the launch, BSNL broadband customers can enjoy free access to over 550 live TV channels and 18 premium OTT platforms. As part of the launch offer, BSNL users can experience IFTV at no additional cost through their existing broadband plans.
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Commenting on the initiative, HK Makkar CGM, Maharashtra said, "This collaboration with Skypro and PlayboxTV to launch IFTV is a game changer for our customers, particularly in rural India. By offering live TV and premium OTT content on a single platform, we are enhancing the value of our services and ensuring that digital entertainment is accessible to everyone."
Pawanpreet Dhaliwal, Director Skypro, the partner for IFTV, added, "IFTV is a testament to our ability to deliver cutting-edge infrastructure, ensuring a seamless and reliable entertainment experience for millions of users across the length and breadth of the country."
Aamir Mulani, Founder of PlayboxTV, said, "By integrating live TV and OTT content under one platform, we are delivering an unmatched entertainment experience that aligns with India's digital transformation goals."
