Truecaller Launches Truecaller Assistant to Combat Spam and Fraud Calls in India

Truecaller introduces its innovative Truecaller Assistant in India, leveraging Machine Learning and cloud telephony to revolutionize call screening and protect users from spam and fraud calls.

Highlights

  • Truecaller Assistant utilizes ML and cloud telephony to answer calls on behalf of users.
  • Live transcriptions provide caller identification and purpose of the call.
  • Users can take over calls, request more information, or mark them as spam.

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Truecaller Launches AI-powered Assistant in India, Enhancing Call-Screening and Fraud Protection

Truecaller has announced the launch of its new feature, Truecaller Assistant, in India. Leveraging the power of Machine Learning (ML) and cloud telephony, the Assistant aims to revolutionize call screening, providing users with an efficient tool to combat spam and fraud calls, says Truecaller.




Call Screening Solution

The Truecaller Assistant, now available within the Truecaller app on Android devices, acts as a customizable and interactive digital receptionist. Its primary function is to answer calls on behalf of the user, enabling them to avoid unwanted callers.

Truecaller says with accuracy the Assistant quickly responds to incoming calls and provides live transcriptions of the caller's speech, allowing users to identify the caller and understand the purpose of the call. Based on this information, users can decide whether to take over the call, request additional information, or simply mark it as spam.

Also Read: TRAI Mandates AI, ML Based System to Tackle Unsolicited Commercial Communication

Rishit Jhunjhunwala, Managing Director of Truecaller India, expressed excitement about the new feature: "Until now, Truecaller would show you who's calling, but now you can let Truecaller Assistant have a conversation with the caller on your behalf. This is a very exciting next step for us in helping people avoid spam and fraud callers completely. We've rolled this out to a few markets earlier, and we are really happy to offer this to Truecaller fans in India."

Personalized User Experience

Truecaller Assistant is being introduced to Indian users as part of a free 14-day trial. After this initial period, subscribers can opt for the Truecaller Premium Assistant plan, available from Rs 149 per month (currently offered at a limited promotional price of Rs 99).

The service has already been launched in the United States and Australia, with plans to expand to additional markets and languages in the near future.

Also Read: TRAI Directs Telcos to Report Major Network Outages at District Level

For Indian users, the Assistant will initially support English, Hindi, and 'Hinglish,' catering to a wider audience and ensuring a user-friendly experience. Truecaller says users can select personalized assistants with various accents and intonations, including professional, friendly, or courteous styles.

Reported By

From Arts and Journalism background, Yashika closely monitors developments and updates in OTT Space.

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