Why Growth of Internet Poses a Risk for DTH Sector

The growth of the internet in India will trouble the country’s direct-to-home (DTH) sector. Already, because of the rapid growth of OTT (over-the-top) content, the number of DTH subscribers in India has been on a decline for the last several quarters. There are just four major DTH operators in India, and all of them have realised by now that they can’t fight the growth of OTT. Instead of fighting OTT, the DTH players are looking to make it a part of their business by offering aggregated OTT services.

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As soon as high-speed broadband or internet reaches more parts of the nation, the growth of the DTH sector would likely be impacted. Currently, in rural areas where there is no accessibility to high broadband speeds, consumers rely on satellite TV content for entertainment. But once the internet reaches such places, users would start shifting to affordable OTT platforms. In fact, the more users buy new generation Smart TVs, the more of them will be able to access OTT platforms directly without the need for external products or gadgets.

Read More – Role of Set-Top Box to be Over, Indian Govt Makes Moves

The Indian government already has ambitious plans for the internet and the digital economy. Telecom operators in the country have already started rolling out 5G, and with 5G, consumers can easily watch content in high resolution directly on their TVs or smartphones without any buffering issues. Internet service providers (ISPs) are also working on expanding their fibre infrastructure so more homes and offices can access fixed-line internet services in the near future.