Why Growth of Internet Poses a Risk for DTH Sector

The Indian government already has ambitious plans for the internet and the digital economy. Telecom operators in the country have already started rolling out 5G, and with 5G, consumers can easily watch content in high resolution directly on their TVs or smartphones without any buffering issues.

Highlights

  • The growth of the internet in India will trouble the country's direct-to-home (DTH) sector.
  • There are just four major DTH operators in India, and all of them have realised by now that they can't fight the growth of OTT.
  • Instead of fighting OTT, the DTH players are looking to make it a part of their business by offering aggregated OTT services.

Follow Us

DTH

The growth of the internet in India will trouble the country's direct-to-home (DTH) sector. Already, because of the rapid growth of OTT (over-the-top) content, the number of DTH subscribers in India has been on a decline for the last several quarters. There are just four major DTH operators in India, and all of them have realised by now that they can't fight the growth of OTT. Instead of fighting OTT, the DTH players are looking to make it a part of their business by offering aggregated OTT services.




As soon as high-speed broadband or internet reaches more parts of the nation, the growth of the DTH sector would likely be impacted. Currently, in rural areas where there is no accessibility to high broadband speeds, consumers rely on satellite TV content for entertainment. But once the internet reaches such places, users would start shifting to affordable OTT platforms. In fact, the more users buy new generation Smart TVs, the more of them will be able to access OTT platforms directly without the need for external products or gadgets.

Read More - Role of Set-Top Box to be Over, Indian Govt Makes Moves

The Indian government already has ambitious plans for the internet and the digital economy. Telecom operators in the country have already started rolling out 5G, and with 5G, consumers can easily watch content in high resolution directly on their TVs or smartphones without any buffering issues. Internet service providers (ISPs) are also working on expanding their fibre infrastructure so more homes and offices can access fixed-line internet services in the near future.

Read More - Airtel Rs 3359 Plan is Best for Entertainment Lovers, Here’s Why

That said, the DTH sector is not going to go away like this. As mentioned, the DTH companies have already started integrating OTT content and OTT platforms in their services. In addition to this, OTT content is mostly consumed on an individual basis, while the content on DTH is mostly consumed by families together. This is one key difference in the consumption pattern of the content between OTT platforms and DTH companies.

One more thing that DTH companies need to take care of is the cost of services. Because of the NTO 3.0, the cost of DTH bills is going to go up for consumers. While it won't be a big or drastic change, at the end of the day, if the DTH services keep becoming expensive, the OTT platforms will take over the DTH sector in a complete manner.

Read More - Jio New Recharge Offer with Free Data, McDonalds Benefit and More

Right now, the digital infrastructure is also not completely developed and expanded throughout India. Once that happens, more users are likely going to access OTT content platforms for entertainment needs. This is because OTT platforms bring a variety of content for users at a very reasonable cost.

Reported By

Editor in Chief

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Recent Comments

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Anonymous :

In line with Airtel's ?49 plan that offers 20GB of data for the same duration.

Jio Brings New Rs 49 Plan

SCKPA :

Airtel is claiming so many things. But at our location there have so many places where airtel 2g signal is…

REP: Airtel Expands Network Footprint in Bankura District of West…

Faraz :

Yes.. Corruption and arrogance is in the core of this organisation since beginning.. & Now even gov wants everything to…

BSNL's Operating Profits Signal a Positve Future

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments