Reliance Jio Failed to Make Impact With Postpaid, Shows Network Gaps: Opinion

Reliance Jio last year launched the JioPostpaid Plus plans. Until then, Jio didn’t look too keen on growing the postpaid segment and fairly so as it was doing really well in the prepaid segment. JioPostpaid Plus has not worked out too well for Reliance Jio, though. Even though these plans are at par with what other operators are providing, some even better, Jio has been unable to gain the attention of the Indian customers. In fact, Bharti Airtel is considered as a far more superior company when compared with Jio if postpaid service is concerned. This clearly represents the network gaps that Jio has.

• Make Telecom Talk My Trusted Source
• 
• 

JioPostpaid Plus Plans Didn’t Make Much Impact

The reason why JioPostpaid Plus plans have not made a huge impact in the Indian market is because of the network quality that Jio offers to the users. Yes, while the telco has the best network coverage throughout India, there’s too much congestion and falls offs of the telco’s network because of the large subscriber base.

The additional spectrum bought in the 4G spectrum auctions held on March 2020 will help, but it will only go so far as to help the company add more prepaid users. The reason why Jio enjoys the attention is because of its cheap plans. But as soon as it comes to expensive plans, no one wants to pay more for the kind of network quality that Jio is providing.

There’s a lot of congestion in the telco’s networks, and that is something the premium or the postpaid customers won’t enjoy. At the same time, Bharti Airtel enjoys a lot of attention when it comes to postpaid services. Not just the normal consumers, even the corporates and enterprises choose Bharti Airtel first when it comes to purchasing postpaid services.