After Sun Direct, Tata Sky Removes Network Charges on Select Channels Under Trai Pricing Regime

Recently, Sun Direct which is a prominent DTH provider in Southern India introduced a new offer for its subscribers where it has removed the Network Capacity Fee (NCF) for additional channels which the subscribers choose over their base pack. In a similar move, the market leader, Tata Sky has made a move where it will not charge select channels with network fees over the basic network price. It is worth noting that Sun Direct’s new offers means that subscribers will be able to watch unlimited free to air channels (FTA channels) in just the basic price of Rs 154, if they want to add a pay channel, then they will only have to pay for the content charges of that particular channel and not the network charges. The new offer introduced by Tata Sky is also similar, except it does not apply to pay channels.

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New Trai Regime Pricing Structure

To better understand the new changes in the pricing which the DTH providers have implemented it is essential to understand the pricing structure under the new Trai regime. With the implementation of this new mandate, now the DTH providers will provide two bills to the customers, the first of these two will be a network charges bill and the second will be of content. The network charges bill will list the cost which the subscriber will pay for network capacity, i.e. the number of channels which the subscriber is watching. The lowest number of channels which the subscriber can hold is 100 SD channels or 50 HD channels, which will be available to him or her at Rs 130 exclusive of taxes. If a subscriber wants to have more channels, then he will have to pay for the network charge of that particular channel in addition to the base-pack price of Rs 130.