Huawei Surpasses Apple in Terms of Global Smartphone Shipments During Q2 2018: Counterpoint

Chinese smartphone maker, Huawei has surpassed Cupertino giant Apple to become the second largest smartphone brand globally during Q2 2018. Huawei had a 15% market share followed by Apple at 11%. Samsung is still on top with 20% market share as it shipped a total of 71.9 million smartphones globally. During the quarter, Huawei shipped 54.2 million devices with a growth of 41% YoY, while shipments of Apple remained flat at 41.3 million, a growth of just 1% when compared to the same period last year. According to Counterpoint Research’s Market Monitor service, global smartphone shipments declined 2% to 360 million units annually in Q2 2018, continuing the trend from a decline of 3% in Q1 2018.

• Make Telecom Talk My Trusted Source
• 
• 

“Huawei had a good second quarter in 2018 as it shipped more smartphones than Apple to capture the second spot in the global smartphone rankings, after seven years of Apple-Samsung dominance,” said Tarun Pathak, Associate Director at Counterpoint Research. Huawei with its sub-brand, Honor, is offering a broad and refreshed portfolio at an affordable price which is driving growth in the overseas market.

“Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the southeast Asia market. We expect store counts to increase in the future,” Pathak noted, as reported by IANS.

Samsung led the smartphone market by volume even though it registered an annual decline of 11% owing to weak sales of its flagship Galaxy S9 series smartphones. It shipped 71.6 million units while Huawei did 54.2 million handsets in the second half.