Xiaomi and Samsung Each Shipped 9.9 Million Smartphones in Q2 2018: Canalys

Follow Us

The top two smartphone brands in India- Xiaomi and Samsung, each said to be shipped 9.9 million smartphones in Q2 2018. According to the shipment tracking firm, Canalys, this is the best quarter either vendor has had in the country. Together, the two companies now account for 60% of total shipments in India, up from 43% a year ago. Both the brands now has 30% market share in the country, but Samsung is slightly behind Xiaomi says Canalys. Samsung's annual growth rate, at nearly 50%, was the best its been since Q4 2015, leaving it a hair's breadth behind Xiaomi in second place, said Canalys in a blog post. Vivo took the third place with 3.6 million shipments while Oppo is in the fourth position with 3.1 million shipments respectively. The overall shipments in Q2 2018 grew by 22% to just under 33 million units.

samsung-xiaomi-smartphone-shipmets-q2-2018




"Samsung is hitting back," said Canalys Analyst TuanAnh Nguyen. Furthermore, based on Canalys smartphone sell-in estimates, the Samsung Galaxy J2 Pro was the company's best-selling device in Q2 2018 with 2.3 million units shipped in the country. On the flip side, Xiaomi shipped 3.3 million units of Redmi 5A during the quarter. "Despite Xiaomi's growing popularity in India, Samsung will remain the first choice for consumers. Its technological prowess and supply chain mastery will continue to give it an edge over Xiaomi for the foreseeable future," said Canalys.

In recent times, we have seen some brands such as Asus and Oppo reworking on their business model. Canalys revealed that shipments of Asus almost tripled since the previous quarter. "Volume is not the only strategy in India," said Canalys Research Manager Rushabh Doshi.

samsung-xiaomi-smartphone-shipmets-q2-2018-1

"Samsung and Xiaomi often distract from the opportunities that India has to offer smaller and leaner smartphone vendors looking for additional business opportunities. The climate is right for businesses to realign and re-enter the market. Apple's iPhone shipments to India fell by about 50% in Q2 2018. But Apple is paring back of distributor partners and move to a 'brand-first, volume-next' strategy will reap rewards as it will ensure better margin per device. Getting priorities right will be important to smartphone vendors, and it will be a choice between profitability and volume growth," Doshi added.

After losing the battle to Xiaomi in the last two quarters, Samsung is getting back into the winning ways. Even though the smartphones from Samsung are nowhere close to what Xiaomi offers, people are still purchasing them, thanks to the company's marketing and bigger offline reach.

Reported By

Managing Editor

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Recent Comments

Faraz :

Exactly.. Even if they put limit, it should have been like 80 or 100 Mbps. Like for Jio it's around…

Airtel Offering 10GB of Bonus Data on Recharges Above Rs…

TheAndroidFreak :

It's capped/empty network. It's of no use. With 3CA on, you are getting just 40-50Mbps, it makes no sense.

Airtel Offering 10GB of Bonus Data on Recharges Above Rs…

shivraj roy :

Vi's network is really good in Mumbai as of 16th March 2024

Airtel Offering 10GB of Bonus Data on Recharges Above Rs…

Faraz :

They don't play Fair game.. Vi is better in offering more data ( though their network not so good in…

Airtel Offering 10GB of Bonus Data on Recharges Above Rs…

Rupesh :

Only 3500? These 5 states combined have 51744 towers. Means less than 5% per state. BSNL will never get level…

BSNL Installs 3,500 4G Towers Across 5 North Indian States:…

Load More
Subscribe
Notify of
4 Comments
newest
oldest most voted
Inline Feedbacks
View all comments