Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Sony has been following a well defined strategy of segmenting its smartphones into two clear lines, the Xperia Z and the Xperia E. The Xperia E line targets a budget oriented market, while the Xperia Z represents the company’s flagship Android smartphones and tablets. Following the announcement of the Xperia Z3 in September, last year, Sony had launched the Xperia E3 smartphone. Less than six months later, the Japanese giant has announced the launch of a Xperia E4, an obvious successor to the Xperia E3.
Xperia E4 comes with a significantly thicker body than its predecessor. The display size has been ramped up from 4.5-inch to 5-inch, however, the size of the device has not increased significantly due to the smaller bezel size in the E4. The spotlight feature of the handset is its exceptionally long battery life, which is touted by the company to deliver two days of “active usage” on a single charge.
The specifications of the the Xperia E4 seem to target the mid-range market with Sony opting to go with a MediaTek MT6582 SoC on this device unlike the Snapdragon 400 SoC used in the Xperia E3. The Xperia E4 is powered by a 1.3GHz quad-core Cortex-A7 processor coupled with a Mali-400MP2 GPU and 1GB of RAM. It has 8GB of internal storage, which can be further expanded up to 32GB via microSD card slot. The phone runs Android 4.4 KitKat and is backed by a 2,300 mAh battery.
