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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
In a recent report, it was revealed that state-run telecom operator BSNL was the least affected operator by the free services of Reliance Jio. The report said that BSNL’s annual growth revenue was down only by a 2.5 percent in Q4 FY17, compared to the Q2 FY17. The reason for this is BSNL matched Reliance Jio in every aspect possible by rolling out customer-centric offers every now and then after Jio rolls them out.
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When Reliance Jio entered the Indian market in September 2016, the company blew out all the other incumbent players with its affordable tariff plans. Just after the commercial launch of Jio 4G services, BSNL openly challenged the newcomer saying ‘we will match Jio tariff-by-tariff.’ True to its words, the government-owned telecom operator matched Reliance Jio and stood out from the competition with its attractive tariff plans.
Since the entrance of Reliance Jio, BSNL only released data-centric tariffs, which attracted customers in huge number. Here are the five tariffs launched by BSNL after the entry of Reliance Jio which changed the company’s fortunes.
STV 339
The immensely successful plan for BSNL, which also forced other telecom operators to offer more benefits. BSNL, with the STV 339 is offering 2GB data per day, unlimited on-net calling, and 25 minutes of off-net calls. In Kerala state, where BSNL has a huge user base, users have consumed a total of 408TB data in a single day on March 19. And, most of the users are enrolled under the STV 339 plan. This plan is valid for 28 days.
