YU partners with Reliance Retail exclusively to sell VoLTE smartphones through offline stores

By November 17th, 2015 AT 10:17 AM

YU Televentures, the new Indian smartphone brand back by Micromax, has announced that it has partnered with Reliance Retail to sell its smartphones through offline stores. The company will soon start selling its smartphones – YU Yureka Plus, YU Yuphoria, and YU Yunique – through 30,000 offline retail outlets across India. What’s interesting here is that the YU’s founder stated that the company will sell VoLTE devices through Reliance Retail’s stores.

YU Yuphoria

YU was launched by Micromax as an online-only smartphone brand earlier this year, and launched four smartphones till now. The most interesting bit about the company’s first few products was that they came with Cyanogen OS, which is known for optimised performance and customisability, as the company bagged an exclusive partnership with Cyanogen Inc. for the Indian market. However, the recently announced YU Yunique comes with company’s own software instead of Cyanogen OS.

YU Televentures has inked a strategic partnership with Reliance Retail with an aim to bring the devices to the customer to have a touch and feel of the models. It is an exclusive retail sales and distribution partnership to enhance the availability of popular voice over LTE (VoLTE) mobile devices across India

– Rahul Sharma, Founder, YU Televentures

The company also announced that Reliance will be a key part of telecom ecosystem, and that potential customers can get a touch and feel of YU products before making a purchase decision. Mr. Sharma claims that this partnership is “one more step in the direction towards putting the consumer first.” Reliance has a retail network of 1.5 lakh retail outlets and around 1,500 distributors that will support VoLTE and VoWiFi ecosystem in the country. Recently, Xiaomi started selling smartphones through offline channels and Motorola announced that it will start selling devices offline.

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

4
Leave a Reply

avatar
Photo and Image Files
 
 
 
1 Comment threads
3 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
4 Comment authors
AmarUserAnil KumarKrish Recent comment authors
newest oldest most voted
Krish
Krish

LYF launch date?

Anil Kumar
Anil Kumar

The devices will be launched as soon as the “soon” will arrive.
Lol!!

User
User

Good One

Amar
Amar

25th November is the launch date for LYF in mumbai

Recent Posts

DoT Circulates Draft Cabinet Note for Allocation of 4G Spectrum to BSNL and MTNL

State-run telcos, Bharat Sanchar Nigam Limited (BSNL) and Mahanagar Telephone Nigam Limited (MTNL) have been under pressure for not generating...

D2h Subscribers Bound by Two Month Lock-in Period on Sports Channels Due to Cricket Season

Ever since the beginning of the cricket season, the DTH industry was brewing with new offers, packs and discounts which...

Vodafone Idea Partners Up With SonyLIV to Bring More than 1,000 Premium Movies and TV Shows for Subscribers

Vodafone Idea has made another strategic move in the content segment thus strengthening its position in the industry further by...