Xiaomi’s India Launch Plans Might Be Delayed As It Prefers Entering South-East Asian Countries First

As per a report from The Guardian, India is set to be the second largest market for mobile phones in 2014 and it’s no wonder that every mobile phone brand wants to make its presence felt here. All the Chinese smartphone brands are flocking to India one by one. Gionee made it’s entry in India sometime in 2013 with the launch of Dream D1. Oppo made its entry in India early this year with the launch of Oppo N1 and then we heard about Xiaomi’s plans to enter India very soon.

Xiaomi Hugo Barra India Launch Plans Delayed

Hugo Barra With Xiaomi Team In China

But according to a report from TechInAsia, Xiaomi might want to enter other important markets in South-East Asia before it enters India. Here’s the chronological list of countries which Hugo Barra (former Vice President of Android Product Management), vice president for international markets has laid out for Xiaomi’s launch.

  1. Malaysia
  2. Indonesia, Philippines
  3. Thailand
  4. India
  5. Brazil, Mexico, other Latin-American countries

Hugo Barra, speaking at the China 2.0 forum said that Xiaomi wants to capture a significant market share in South East Asia before jumping to India. Xiaomi’s plans are to reach Lenovo’s level in terms of sales. They are aiming to sell 60 million smartphones in 2014 and reach 100 million smartphones in 2015. A large part of Xiaomi’s success are attributed to its smartphone line-up which offer’s great value for money where they sell the devices at almost cost price and earns profit on additional services and accessories for their devices. Also, its online ‘flash sales’ strategy has met great success where the company sells devices only online at the said time and date.

Xiaomi Mi3S

Xiaomi Mi3S

Xiaomi might enter India with the high-end Mi-3S and the mid-range Redmi Note. The Mi-3S comes with a 5 inch 1080p screen, Snapdragon 801 processor, 3GB of RAM, 13MP camera and an 8MP front-facing camera along with 4G LTE connectivity. The Redmi Note comes with 5.5 inch HD IPS touchscreen, 13MP AF camera with full HD video recording, 1.7GHz octa-core MT6592 processor, 2GB of RAM, 8GB of internal storage and a 3200 mAH battery. Xiaomi’s entry in India will hurt not only Micromax, Karbonn, Samsung, HTC, Sony, Nokia and Xolo but also Chinese brands like Gionee and Oppo.

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10 Comments on "Xiaomi’s India Launch Plans Might Be Delayed As It Prefers Entering South-East Asian Countries First"


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Bipin Kumar
April 13, 2014 5:21 pm 5:21 PM

Plz send me contact address with email id of company xiaomi.

April 13, 2014 6:24 pm 6:24 PM

*Sorry its info at xiaomimobiles dot com

April 13, 2014 5:49 pm 5:49 PM

* info dot xiaomimobiles dot com

Tremerin Dsouza
April 13, 2014 3:23 pm 3:23 PM

Xiaomi also tops the list for most customer complaints(source:- wantchinatimes.com/news-subclass-cnt.aspx?id=20140323000031&cid=1206 they need to gain confidence in the peoples mind(in India) by establishing support centers else however cheap their devices may be the common man will hesitate buying their devices

April 13, 2014 4:22 pm 4:22 PM
*Bro even I have read the report and I request you to provide complete information to avoid mis-understanding.In the report its clearly written that a large number of complaints against xiaomi were made by people who were deceived into buying counterfeit products that did not work well.See xiaomi only relies upon online sales and since their margins are almost non-existent they cannot afford to have the distribution model.Some Chinese traders take advantage of this and sell similar looking fake products under xiaomis brand name.when the consumer faces problems with those fake products he blames xiaomi. *The report even states that… Read more »
Tremerin dsouza
April 13, 2014 9:51 pm 9:51 PM

Yes bro agree with you.

I personally feel that without after sales support(poor support) even buying device at manufacturing cost is extremely risky.

April 13, 2014 11:18 pm 11:18 PM
*Yes even I agree that Xiaomi needs to have after sales service for people to really believe on their products.Apart from that marketing and strong distribution is also required for a strong foot hold in India but if xiaomi does that they would eventually have to spend a lot and thereby increase the price of their devices. *I don’t think xiaomi is gonna do any of the above mentioned stuff and they are mostly gonna sell their stuffs online at dirt cheap prices.While online stopping is gaining popularity in India its still gonna take it a few more years to… Read more »

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