Xiaomi smartphones are coming to brick and mortar stores, ties up with Redington

By August 8th, 2015 AT 9:40 AM

Xiaomi, the company has totally changed the smartphone arena in the country is set to further expand its reach to the nooks and corners of the country. After having covered its base quite well in online retail and is now focusing its attention towards offline retail. It already has offline presence through Airtel stores and The Mobile Store being its offline retail partners. But it seems like that Xiaomi doesn’t want to settle at that and wants to expand its reach in the country.

Xiaomi Mi 4

The latest word on the street is that Xiaomi will be joining hands with Redigton, the company which also handles the distribution for Apple in India to make its devices available at regular brick and mortar stores in addition to its two offline retail partner stores. The prices for the devices will remain similar to those of their online counterparts. The devices which will be making their way to the offline stores will be Redmi 2, Mi 4i, Mi 4 and Mi Pad.

The company wants to explore general trade outlets as a retail format and plans on launching products simultaneously as online launches. Redington won’t be the only distributor and there would be one more distributor in all likelihood. Xiaomi’s strategy has always focused on online retail and it has been quite successful at it too. But then there’s a huge chunk of the audience which either doesn’t have access to internet or is sceptical about buying devices online.

The fact that the customers will be able to purchase their devices offline after having a look at them will surely add to the overall consumer experience and will give Xiaomi an all the more a strong footing.


Read more on:

Leave a Reply

Photo and Image Files
2 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
2 Comment authors
bharathkumarSS Harwalkar Recent comment authors
newest oldest most voted

if you guys using xiaomi, you guys are already been hacked.

SS Harwalkar
SS Harwalkar

Xiaomi should give printed list of their authorised service centres in the area of sale or of India to the customers while selling mobile phones and other items. Then only people can have faith and they will be in a position to do better business and compete with others.

Recent Posts

Reliance Jio GroupTalk: Guide from Setting Up the App to Making Your First Conference Call

A few weeks back, Reliance Jio released a new app under its portfolio which was found to be a unique...

BSNL Starts Offering VoLTE Service in Select Circles, Public Rollout Expected to Happen Next Quarter

BSNL has been testing 4G services with its existing spectrum across all its major circles. In fact, in most parts...

Airtel TV vs JioTV: Which is the Best Live TV Service App Right Now?

Reliance Jio brought a massive disruption in the telecom industry when it landed on the playing field in 2016. Since...