Confirmed: WhatsApp to Display Ads Inside the Status Tab Very Soon

By October 31st, 2018 AT 5:43 PM

Clearing the air on Facebook’s monetisation efforts towards WhatsApp, the mobile messaging service’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature. “We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters at IANS.

whatsapp-ads-status-tab

Daniels, however, did not give any timeline to this development that has been in the news for some time. WhatsApp has over 1.5 billion users globally, including more than 250 million in India. There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app.

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. According to media reports, the advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company. One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly carry targeted ads from 2019 — on a platform that has been ad-free till date.

Read more on:

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

9
Leave a Reply

avatar
Photo and Image Files
 
 
 
3 Comment threads
6 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
8 Comment authors
RajkamalPriyansh SinghSayak Roy - KolkataWhatsappMandar Sherbet Recent comment authors
newest oldest most voted
Rajkamal
Rajkamal

Rajkamal

Thamilan daa
Thamilan daa

I am having the backup of the last 4 versions of the whatsapp apk file out of which 2 have unlited message forwarding feature a d 2 of them are recent.

So if it implements ads, I will use the old version. Simple.

Rio
Rio

LOL!! Dude very soon you will get this message : “This version of whatsapp has expired please update to continue”.
Anyways anone can download older version of any app on net.

Mandar Sherbet
Mandar Sherbet

You seem to consider Whatsapp makers fools, that they will allow older versions to operate!! Many a times, WhatsApp forces you to update the App, saying the older version won’t work anymore.

Whatsapp
Whatsapp

It is very simple to block older versions.

Sayak Roy - Kolkata
Sayak Roy - Kolkata

But I think WhatsApp will force you to update after a few months.

Recent Posts

Huawei to Not Stop its Focus on Consumer Research and Localisation of Offerings

Huawei on Thursday said it is focusing on customer research and localisation of offerings to provide the “best ever” user...

BSNL Prepaid Vouchers and STVs Shipping Free Eros Now Video Content

The state led telecom operator, Bharat Sanchar Nigam Limited (BSNL) has been debuting attractive plans for its prepaid subscribers. In...

OnePlus Bullets Wireless 2 Review: A Combination of Impressive Sound Quality and Design

Last week, OnePlus has not only launched the OnePlus 7 Pro, but the Chinese OEM also introduced the OnePlus Bullets...