Confirmed: WhatsApp to Display Ads Inside the Status Tab Very Soon

Clearing the air on Facebook’s monetisation efforts towards WhatsApp, the mobile messaging service’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature. “We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters at IANS.


Daniels, however, did not give any timeline to this development that has been in the news for some time. WhatsApp has over 1.5 billion users globally, including more than 250 million in India. There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app.

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. According to media reports, the advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company. One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly carry targeted ads from 2019 — on a platform that has been ad-free till date.

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9 Comments on "Confirmed: WhatsApp to Display Ads Inside the Status Tab Very Soon"


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November 12, 2018 9:16 pm 9:16 PM


Thamilan daa
November 1, 2018 3:49 am 3:49 AM

I am having the backup of the last 4 versions of the whatsapp apk file out of which 2 have unlited message forwarding feature a d 2 of them are recent.

So if it implements ads, I will use the old version. Simple.

Sayak Roy - Kolkata
November 1, 2018 2:06 pm 2:06 PM

But I think WhatsApp will force you to update after a few months.

November 1, 2018 1:31 pm 1:31 PM

It is very simple to block older versions.

Mandar Sherbet
November 1, 2018 1:24 pm 1:24 PM

You seem to consider Whatsapp makers fools, that they will allow older versions to operate!! Many a times, WhatsApp forces you to update the App, saying the older version won’t work anymore.

November 1, 2018 12:05 pm 12:05 PM

LOL!! Dude very soon you will get this message : “This version of whatsapp has expired please update to continue”.
Anyways anone can download older version of any app on net.

October 31, 2018 6:29 pm 6:29 PM

They should follow the same with Facebook and Instagram apps as well, shift the ads from the feed section to the stories section. Will make the interface much cleaner.

Priyansh Singh
November 1, 2018 9:20 pm 9:20 PM


Mandar Sherbet
November 1, 2018 1:25 pm 1:25 PM

The ‘Status’ feature in WhatsApp is fairly popular, but the ‘Stories’ feature in Facebook is yet to gain enough popularity.