WhatsApp Ads Might Make Their Way to Status Section This Year

Almost all Facebook-owned applications have been monetised by ads until now, including the actual Facebook and the later acquired Instagram. However, if there was one application which was away from the clutches of Facebook, it was WhatsApp. The most popular instant messaging platform in the world has been operating on a no ads basis until now. But, now it seems that the tables might turn and WhatsApp could also be getting ads inside it. There have already been reports about it previously, and this one just builds on top of the previous one. There was a popular Tweetstorm on the matter last year where it was revealed that WhatsApp might start rolling out ads inside the application. Later on, WhatsApp Vice President Chris Daniels had confirmed the reports saying that indeed WhatsApp will be rolling out ads in the “Status” section. It is worth noting that there has already been a first look at the ads in the Status section as well. This means that we already have an idea about how the ads will look in the Status section of WhatsApp. Although we do not have a firm schedule as to when ads would start rolling out in WhatsApp, they are expected to start this year.

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WhatsApp Ads to Come This Year

Only a few months back, Daniel had announced, “We are going to be putting ads in Status. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.” Although there is not more information available as to how these ads would work, it is pretty much clear that the ads would be working based on Facebook’s native advertisement platform and they would be aimed at connecting the people through the WhatsApp Business, of that particular brand or advertiser.