Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

The Telecom Regulatory Authority of India (Trai) has been working to bring some changes to the new tariff regime, which it had implemented last year. The tariff regime was one of the far-reaching things that the DTH industry had ever seen. It was a pan-India exercise for the DTH companies as they had to migrate their subscribers from the previous pricing regime to the new rules. For the subscribers as well, this was a new adaptation. However, things did not turn out in favour of the subscribers as Trai had promised as the customers saw increased monthly rentals. The customers were now paying more than what they were previously paying and that too, with fewer channels on their subscriptions. The changes to the tariff regime, which have been put forth on January 1, 2020, are the ones that change the previous rules in favour of the subscribers. There are many areas which have been discussed in this amendment, and these include NCF, Multi TV policy, discounts and more. Here we take a look at how these new rules will affect the consumers and whether or not they would actually benefit the end-user.

Multi TV Policy
Multi TV policy can be one area where the new changes to the Trai tariff regime will make a lot of sense. In the previous iteration of the Trai tariff regime, or the National Tariff Order (NTO), the regulator did not go into much detail as to how the multi-TV services would be priced. But, now with the amendments all defined, now it is specified that the consumers will not have to spend more than 40% of the base NCF which they are paying for the primary connection. This is bound to reduce the pressure on some of the subscribers who are running more than two TVs in their homes with a connection from the same DTH operator.