Vodafone strengthens network and transforms retail for enhanced customer experience in Mumbai


Ishmeet Singh, Business Head – Mumbai, Vodafone India

Following a ‘Customer First’ approach, Vodafone India, has invested over INR 1000 crores on ramping up network and distribution and retail presence in Mumbai circle over the past 12 months (April 2014-March 2015). Already the preferred mobile services provider in terms of Subscriber base, Revenue Market Share and Retail touch points, Vodafone has been focusing on closer engagement and enhancing customer experience in an endeavour to be future ready.

Pursuing an accelerated growth strategy since April 2014, Vodafone has expanded its network footprint by adding over 1200 new 3G and 2G sites across Mumbai in the past 12 months. During this period, Vodafone has increased its exclusive retail footprint by rolling out 7 Vodafone Stores and 27 Vodafone Mini Stores.

Having set up one of the largest networks in the circle, Vodafone now has 5000+ 3G sites in Mumbai circle. Specifically to spread awareness and increase adoption of mobile internet, Vodafone has been hand holding customers through on ground engagement and education initiatives. 3G has shown tremendous uptake and has been growing at 44% YoY. Overall Data contribution to circle service revenues is 25%.

With this ramp up, Vodafone has further extended its leadership in Mumbai across relevant industry parameters – network coverage, subscriber base, retail footprint and revenue market share (RMS).

With already one of the country’s largest exclusive retail footprint, Vodafone has continued to expand its reach to cover various parts of Mumbai. Presently, Vodafone has more than 202 retail outlets (largest and exclusive) in Mumbai. Over the past 12 months, Vodafone has launched 10 Global Design Stores in Mumbai, as part of an initiative to offer an unmatched retail experience to its new age customers. Whether it is Manchester in UK or Mumbai, Vodafone Global Design Stores offer a uniform customer experience.

Over and above its retail presence, Vodafone also offers customers an opportunity to connect with the brand through a robust customer service call centre platform, the simple and convenient My Vodafone mobile app and Vodafone Web Chat.

Expressing pride on Vodafone completing two decades of commitment to Mumbai circle Ishmeet Singh, Business Head – Mumbai, Vodafone India, said, “Gaining the trust of our customers and winning the distinction of being the most preferred mobile services provider in Mumbai circle is not incidental. We have won the hearts of our customers by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. It is their trust and support that has enabled us to achieve leadership position in Mumbai across key parameters – Network, Subscriber base, Retail footprint and Revenue Market Share. We remain committed to continue investing in bringing the best in class, innovative, relevant products and services to win customer delight in the years to come.”

With a pan India distribution network of over 85,000 agents and with more than 2.5mn customers, M-Pesa is the largest banking business correspondent in the country. Vodafone M-Pesa was launched in October 2013 in Mumbai and currently has 3800+ agents in Mumbai, and a customer base of over 2.5 lakhs.

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21 Comments on "Vodafone strengthens network and transforms retail for enhanced customer experience in Mumbai"


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Ayush Sharma
April 12, 2015 10:51 pm 10:51 PM

Don’t use vodafone its a british Company. Or port out of vodafone.

Anked Arun Paralkar
April 14, 2015 2:21 pm 2:21 PM

Why not use Vodafone services??

April 7, 2015 9:58 pm 9:58 PM

Airtel network is worst indoors. Platinum 3G is just a marketing gimmick. I still do not get Airtel network at my office which is at prominent place in Mumbai. After several complaints by many of our colleagues, we get reply that nothing can be done. While, on complaints Vodafone installed signal boosters at our premises. Airtel should learn that Customer is King. Advertisement can not be substitute for poor service.

April 8, 2015 6:24 am 6:24 AM

@vipin are u postpaid or prepaid customer?

April 8, 2015 1:47 pm 1:47 PM

Postpaid. With Airtel Corporate Plan. But will be porting to Vodafone Corporate Plan shortly.

Madhan Kumar
April 7, 2015 9:27 pm 9:27 PM

Those who exactly knew about Airtel,Idea and Vodafone would never ever use it.I hav been once a victim of vodafone when I used my frnds vodafone sim for downloading a movie,what happened is net pack got over which they didn’t ever intimate me.Movie got downloaded but 200Rs Main balance got deducted and minus 250Rs.Vodafone is very bad atleast Airtel will never go in minus bal.I am happy with Bsnl and Reliance cdma services!

Deepak Vasudevan
April 8, 2015 11:44 am 11:44 AM

BSNL Sim stops when balance runs out.

Madhan Kumar
April 8, 2015 3:02 pm 3:02 PM

No only that Bsnl now a days intimates twice with msg when data pack bal reaches to 150MB & 100MB.I like their services very much and also Reliance cdma/evdo data packs are at its best and affordable!