Vodafone Idea Will Not Hesitate in Raising Tariff Prices Ahead of Airtel and Jio

Follow Us

Back in December 2019, Vodafone Idea (Vi) was the first telecom operator to raise prepaid tariff prices which was followed by Bharti Airtel and Reliance Jio as well. A new Livemint report now states that Vi will not 'shy away' from raising tariff prices again first ahead of the top two telcos. After the post-earnings call, Ravinder Takkar, the CEO of the company, opined that the 'current price levels are unsustainable.' If we look at the top three telcos, Vodafone Idea has the lowest ARPU at Rs 119, however, it saw a decent increase from Rs 107 a year ago. Airtel is currently leading the chart on the ARPU front.

Industry Should Have Rs 300 ARPU: Vi CEO

Thanks to the tariff hike nearly a year ago, telcos saw some relief on the financial front. Reliance Jio is now the leading telco with over 400 million users and the telco continues its focus on aggressive subscriber addition. On the flip side, Bharti Airtel is focussing on increasing ARPU and generating revenue. It seems like Vi will also employ the same strategy as Airtel.

“If you look at the current pricing, there is something wrong with it...We have said before that we would not shy away from hiking prices and we will be happy to be the first one to do so. We hope others in the industry will follow," Takkar said.

He also added the industry should look at Rs 300 ARPU in the long run. Alongside Vodafone Idea CEO, Bharti Airtel CEO Gopal Vittal, also stated that the "industry cannot continue to function at the current prices for voice and data services."

At the moment, there's no timeline on when both Airtel and Vodafone Idea will raise the tariffs. Since we last saw the tariff hike a year ago, the next one could be right around the corner. In addition to that, the Trai could soon set a floor price for voice and data in the country. Again, there's no timeline for the same from either Trai or telecom operators, but setting the floor price is on the priority list, according to various reports.

Reported By

Managing Editor

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Recent Comments

vijay mishra :

Hi everybody. Please let me know if anyone has a few email addresses of JIO senior officials where I can…

TRAI Turns Attention Towards Indoor Network Coverage

d5aqoep :

All bogus. These greedy Telcos want to use it for their benefit and deny all Indians future wifi technologies. Wifi6e…

TRAI Releases Consultation Paper Focusing on E & V Spectrum…

Rupesh :

Yeah that's what I am noticing too. Even after having weak N78 at some places phone don't latch on N28…

Jio and Airtel Continue to Add Subscribers in July 2023:…

Rupesh :

VLR is a Visitor Location Register. It constitues of HLR (Home Location Register) + VLR = Users in Home Network…

Jio and Airtel Continue to Add Subscribers in July 2023:…

Faraz :

How come Airtel has more than 100% VLR, they don't let any other operator to latch on to their network…

Jio and Airtel Continue to Add Subscribers in July 2023:…

Load More
Notify of
oldest most voted
Inline Feedbacks
View all comments