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After losing its top spot to Xiaomi in 2017, Samsung is now replaced by Vivo as India’ second-largest smartphone brand, according to a new report by Counterpoint. Xiaomi continues to lead the Indian smartphone market in Q4 2019 with a market share of 27% and it is now followed by Vivo with a 21% share. Chinese brand Vivo witnessed a whopping 132% Year-on-Year (YoY) growth as it had only 10% share back in Q4 2018. Samsung is now India’s third-largest smartphone brand with 19% market share, followed by Oppo with 12% share and Realme with 8% share. As we have reported recently, Realme’ sales dipped in Q4 2019, owing to better offline presence for Xiaomi, Vivo and Samsung.
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Vivo Secures 21% Market Share in Q4 2019
Vivo has been doubling down its efforts in the Indian smartphone market and it’s now evident with the market share it managed to grab in Q4 2019. Vivo entered India back in 2014 and managed to grab a significant presence in the offline market alongside Samsung. In 2019, to compete with the online smartphone models from brands like Xiaomi, Samsung and Realme, the BBK Electronics owned brand launched two different series with impressive specs on board. The Vivo Z and Vivo U series of phones offer better specs at lower prices compared to the Vivo V and Vivo S series of phones.
The Vivo Z1 Pro was India’s first phone with Snapdragon 712 chipset and the company promoted the phone by partnering with PUBG Mobile India. During the PUBG Mobile Club Open Spring Split event, the Vivo Z1 Pro was used as the device in LAN event. In the PUBG Mobile Club Open Fall Split, the Vivo Z1x was used as the device to play the game.
