To encash on this IPL fever Virgin Mobile India today announced the launch of Indian Panga League www.indianpangaleague.in, a unique online campaign for cricket enthusiast . A similar campaign was launched last year by Virgin Mobile named Indian Hatke League which did wonders during the IPL season.
It is the first of its kind initiative in the digital arena which presents the right eclectic mix of entertainment and fun to the 20-20 cricket series.
This digital initiative by Virgin Mobile cheers cricket buffs to talk and share all the cricket updates of the day.
Panga League campaign will have links across social media sites like Facebook, Orkut, Twitter and YouTube which will allow youth to share comments, reply to threads and forward their own pangas to become a part of this platform.
Commenting on this announcement, Prasad Narasimhan, Chief Marketing Officer, Virgin Mobile India said, “The Indian Panga League is our initiative to connect to the youth of India and provide them an exciting opportunity to join the cricket frenzy. With the launch of indianpangaleague.in, our digital initiatives take another leap in engaging with youth giving them an opportunity to support their favorite teams and take friendly banters with fans of other teams.
It was quite a task for us to create over 100 ad films in a true hatke style to promote our STD value propositions of 20p/min. However, we managed and created this first-of-its kind campaign on digital space in such a large scale. With this campaign, we expect lots of visitors to watch, share and take their own pangas. We are confident that this campaign will create a new benchmark in digital marketing space.”
To highlight our value proposition of STD @ 20p/min, we came up with this unique digital campaign which will showcase hatke creative’s on cricket. Taking digs at each other’s team or taking ‘panga’ will be demonstrated through various kinds of sporting banters between friends across different cities. While they take pangas, they also hold a chance to win cool Samsung Corby handsets and lots of other goodies.
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