TRAI keen on curbing unsolicited activation of VAS, releases data related to activation, deactivation and complaints

TRAI has just released data related to activation, deactivation and complaints of Value Added Services w.e.f. 1st January 2014 to 30th September 2014. The regulatory authority has been taking steps regularly to prohibit activation of value added services without the consent of consumers. Directions prohibiting the same and procedure regarding obtaining consent from consumers have been issued as well.


Customers can deactivate the Value Added Services through a common toll-free number (155223) accessible through SMS or call across all operators. If any value added service is activated without the consent of a consumer, they may request the service provider for deactivation of such service on toll free Number 155223.

Also read : TRAI Strict On Activation of VAS Without Subscriber Consent

For the 9 month period ending September 2014, the cumulative VAS activations was 568,805,693 and the number of deactivations was 93,593,963. Out of the total activations, 0.18 percent (10,238,502) were complaints from customers regarding activation of VAS without their knowledge. VAS activation without knowledge is one of the most annoying things a customer has to go through and TRAI is working constantly on reducing it.

Lastly, activation of VAS is continuously monitored by TRAI. The telecom regulator did not share the names of operators against whom the complaints have been received. On the other hand, the number of people wishing to opt in for a slew of VAS is on the rise as well.

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8 Comments on "TRAI keen on curbing unsolicited activation of VAS, releases data related to activation, deactivation and complaints"


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Rohit Nadkarni
July 2, 2017 10:20 pm 10:20 PM

There is a new trick now Idea activates the VAS and when you complaint they say you must be surfing internet. By mistake you might have clicked something. My phone VAS service for activated when phone was not in use. They refuse to reverse and they refuse to give you proof of activation. Without customer consent this VAS are activated and customer are looted. Time for regulator to intervene.

February 3, 2015 9:18 am 9:18 AM

Really its VAS a Major issue ,, more than 100 crores a day earned by mobile service providers daily,. from innocent consumers.
dont kno whether TRAI was Strict or Not.. bcoz daily lot of lotting by mobile service providers still going on..
there is no strong rule to prevent this..
I also loosed with in 6 minutes. Rs. 96.. wen my mobile in my pocket
while filing petrol for my bike touch screen auto dial 510168…. End Airtel Customer Care’ CBDVC 20202698850 reg date….02./02/2015 jus sending sms complaint resolved for my satisfaction..

November 13, 2014 5:57 pm 5:57 PM

Deal All,

Whenever there is any issue related to any department of Central/State Govt., if your issue/problem is not solved please log your grievance in PGPORTAL
Take the docket number/reference number/complaint number from the customer care and mention in your grievance.

Sometimes we have log the grievance even if the operators soled the issue, like these VAS activation.

–Hope for a better tomorrow.