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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
The Telecom Regulatory Authority of India (Trai) has been making many changes to the DTH and broadcasting industry back to back since the rollout of the Tariff Regime in 2019. While at the start of the last year, Trai rolled out its National Tariff Order (NTO), barely a year later, Trai is again at the hem of the industry with a second version of the NTO which it is calling as NTO 2.0. Amidst all these new regulations and frequent changes, the industry is of the opinion that stability in the sector has gone for a toss. The broadcasters and consumers feel the same way. Only last year, Trai had placed a cap on the pricing of the channels to be Rs 19, and the broadcasters had complied with the rules to reduce their channel prices accordingly. Now Trai has further brought down the channel cap to Rs 12, and the broadcasters have been asked to comply. It is also notable that the regulations which were brought for the good of the consumers, left the consumers confused about what they should be doing.
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Broadcasters Concerned About Stability in Sector
One of the broadcasters remarked about this, “OTT is still not the primary choice for content, so TV is still a very important part of households across the country. The constant change in pricing is leaving everyone confused. First, there was NTO which changed cable and DTH bills then there were festive discounts which made the bill look different for a while now there is another disruption in terms of channel pricing. This puts the entire mechanism under a constant change. A regulatory body is expected to bring stability. It looks like Trai is not concentrating much on it.” This was reported by exchange4media.
