Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

The Telecom Regulatory Authority of India (Trai) had passed an order shortly after the implementation of the new tariff regime directing the DTH operators in the country to continue providing the long-term packs to the subscribers similar to how they were doing prior to the new tariff regime. However, now Delhi High Court has passed another order on Wednesday which stays the previous directive of Trai on the long-term plans. The Delhi High Court has also ordered the sector regulator to stop migrating any more LDP subscribers to the new tariff regime.

Tata Sky Raises Argument in a New Application Against Trai
The order from Delhi High Court came from Division Bench of Chief Justice Rajendra Menon and Justice V Kameswar Rao in an application by Tata Sky challenging a May 1 direction issued by Trai to this effect. This new application filed by the DTH operator is part of a more extensive series of petitions filed by the DTH companies and broadcasters who are against Trai and have questioned the new tariff regime. Tata Sky, in its claim, has said that the direction was against its own tariff policy.
Tata Sky has filed this new application through advocate Rishi Agrawala and has noted that in the days following the rollout of the new tariff regime all subscribers of the long-term packs were migrated to the new tariff regime. This was done in accordance with the new regulatory framework of the sector regulator even though these subscribers were reluctant to move to the new pricing framework. A lot of these subscribers had also criticised the new regulatory framework.
Tata Sky Application Points Out Two Contradictory Directives from Trai
Further, Trai in its order on February 12 had directed all the DTH and cable TV service providers to migrate the subscribers to “best-fit plans” (BFPs) in case they had not made their choice about the channels or not yet migrated to the new tariff regime. About this, the application by Tata Sky said, “The Trai now by way of the Direction dated 01.05.2019 is attempting to once again upset this position and arbitrarily reverse provision of services to subscribers as per the old Agreements which are in existence anymore.”