Trai To Now Discuss Ringing Duration of Call for Optimised Use of Network Resources

Published by
Arpit Sharma

The Telecom Regulatory Authority of India (Trai) seems to be on a spree of introducing new consultation papers. The sector regulator has issued a lot of consultation papers in the past few months only and in a new development now, Trai has floated another consultation paper which has a unique proposition. As per an ET Telecom report, the topic of the new consultation paper floated by Trai has to do with how long the phone should ring or the maximum permissible ringing time for a call so that the resources like spectrum and other network resources as optimal used. The telecom regulator has now sought the view of the various experts and industry stakeholders on this consultation paper.

Lowering of Ringing Duration Possible

The regulator has also posed the question about whether or not the consumers can be given the choice of customising the ring time for themselves thus taking a step towards better customer service and ho it can be done. Currently, the maximum ringing time is controlled by the network on which the subscriber is on. When the maximum permissible ringing time is achieved, then the network releases the connection forcefully, in case the other person does not pick up the call.

Trai, in its ‘Duration Alert for Called Part’ paper remarked, “The maximum time allowed to answer calls takes on more importance in mobile networks as the alerting phase engages scarce radio spectrum resources.” There is also the fact to consider that mobile users carry their handset wherever they go and hence they are more likely to respond faster as compared to a telephone which is likely to be kept far away in a household.

One Telco Changes Ringing Duration for Calls

Trai also said that ringing the phone for longer periods when the called party is not eager to answer could lead to sub-par optimisation of resources. But, there is also the thought to consider that if the ring time is tweaker to be too low, then it might hinder the customer experience as the called person might not have enough time to answer the call.

A telecom operator has already made a change to its call ringing time, and the company said that it has reduced the ringing time already to 20 seconds. Now, this can have a ripple effect across the industry and might impact the performance of other mobile and landline operators who offer long duration of call ringing. Now there is a case of bringing uniformity into the industry to make sure that no such thing happens. Ring time in mobile networks is usually 45 to 60 seconds, whereas in the case of landlines, it is 60 to 120 seconds. The deadline for comments and counter comments on the new consultation paper have been set as September 30 and October 7, respectively. Trai has also discussed whether or not guidelines will be needed to configure call ring time and to bring uniformity to it.

Arpit Sharma

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

Published by
Arpit Sharma

Recent Posts

BSNL 4G Has a Role to Play in India’s Growth

Bharat Sanchar Nigam Limited (BSNL) has a major role to play in the growth of…

TSSC Believes Up-Skilling of Telecom Workers Necessary

The recently announced reforms for the telecom sector will have a huge impact on the…

Strategised OTT Content Creation Can Rule PAN India Audience

By Divya Dixit, SVP - Marketing & Revenue, ALTBalaji Another quiet weekend with my daughter…

5G Has Airtel and Jio Running for Bigger Market Share

When 5G arrives in India, it is all going to be about revenue maximisation for…

Vodafone Idea Offers Better Rs 500 Plan than Jio

Vodafone Idea (Vi) offers some of the best-prepaid plans compared to its rivals Reliance Jio…

WhatsApp Payments Lets You Send Stickers With Your Money

The popular instant messaging platform, WhatsApp introduced the Payments feature in India recently after a…

Spectra, Airtel, BSNL, Excitel Best Broadband Plans for You

The internet service providers in the country are seeing increased traction and have added several…

Mobile Recharges Via PhonePe Will be More Expensive Now

There are a ton of third-party applications and online wallets that allow users to recharge…

Jio and Other Operators Might Increase Price of Select Plans

Reliance Jio and its competitors including Bharti Airtel and Vodafone Idea (Vi) are going to…