Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

If you own a mobile phone in India, you know the drill. The phone rings, an unknown number flashes, and within seconds someone is trying to sell you a loan, a credit card or worse, convincing you to “update” your bank KYC. For years, Indians have lived with this noise.
So when Reliance Jio quietly began testing a Spam Alert feature, it felt like a small but important step. A warning on your screen before you even answer a call finally, the operator was taking some responsibility for the mess.
The idea is solid. The execution, though, is another story.
A Feature That Should Have Worked
Jio Spam Alert is supposed to combine analytics, patterns and reporting to flag numbers that look suspicious. In theory, it should mean fewer scam calls slipping through and less harassment for subscribers.
Also Read: Jio Starts Showing Spam/Fraud Alerts
But ask around and you hear a different story. Calls from couriers, bank agents delivery agents numbers have been flagged. For some people, the feature barely shows up. For others, it shows up too much.
It’s the kind of inconsistency that erodes trust quickly.
Why People Are Annoyed
Imagine waiting for a recruiter’s callback and seeing “Spam Alert” on the screen. Do you take the call or skip it? That hesitation defeats the purpose.
Nobody really knows how Jio decides what counts as spam. In a market where people rely heavily on phone calls for work and daily life, that lack of clarity is a problem.