Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Tata Sky always terms itself as a premium DTH operator in India. While the service provider is providing the cheapest Set-Top Boxes in the industry, that is not the case when it comes to channel connections. Compared to all the DTH operators, Tata Sky is charging the most for every Multi TV connection. After the new Trai tariff regime, Tata Sky made changes to its Multi TV policy. In fact, the operator removed the old Multi TV policy entirely and came up with a new service called ‘Room TV.’ As part of the new service, Tata Sky is charging full Rs 153 NCF even for secondary connection holders. The sector regulator Trai gave the decision to operators itself whether to provide any discount on NCF for Multi TV connections. Dish TV and Airtel Digital TV went after luring users with reduced NCF for Multi TV connections, but Tata Sky went after generating revenue from the same. Trai’s National Tariff Order 2.0 will bring much-needed changes to Tata Sky’s Multi TV policy.

Tata Sky Can Charge Only 40% as NCF from Multi TV Users
The Telecom Regulatory Authority of India (Trai) stated that the operators could only charge 40% as NCF for Multi TV connections. The 40% NCF will be calculated based on the primary connection’ NCF. For example, if a customer is paying Rs 153 as NCF for primary connection, then the NCF for secondary connection will be 40% of the same.