Tata Play Binge, an OTT (over-the-top) aggregation service, has added a new platform to its offerings to the customers. This new platform is Times Play, a digital-first OTT platform from Times Network. Users can also purchase the Times Play susbcription in a standalone manner. With the Times Play, users can watch and consume many things such as lifestyle content, news content, business content, and more through a single interface. Now the premium channels such as Zoom, Romedy Now, Movies Now, MNX MN+, Times Now, ET Now, Times Now Navbharat, ET Now Swadesh, and Pickleball Now offers a seamless access to entertainment, as well as news platforms.
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With a single subscription to Tata Play Binge, users will be able to now access the entire content inside the Times Play platform. The Tata Play Binge premium subscription starts at just Rs 199 per month. There are more kinds of plans, but that is something we will discuss separately.
On the partnership, Pallavi Puri, Chief Commercial and Content Officer at Tata Play said, "At Tata Play Binge, our goal is to make entertainment discovery effortless by bringing together diverse content from India and across the world on one platform. The addition of Times Play strengthens this promise, offering viewers a richer mix of premium entertainment from Times Network, without the complexity of juggling multiple apps or subscriptions."
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Tata Play Binge also recently added WAVES by Prasar Bharti and BBC Player. The platform is slowly becoming one of the most diversified and unique OTT aggregators not only in India, but globally. Additionally, if you are subscribing to any of the DTH (Direct-to-Home) packs of Tata Play, then you can also look for plans that bundle Netflix.
