November 28th, 2015 8:25 AM 27 COMMENTS

YU mocks Apple iPhones with Yutopia’s latest teaser, reveals a key feature for the upcoming flagship

YU has been teasing its upcoming smartphone, the Yutopia, for a while now. In its latest teaser for the flagship, YU has mocked Apple iPhones for their battery performance. The company took to Twitter, and posted an image with Apple’s logo with low battery demonstration, along with a caption in the middle, “Would you enjoy an apple that doesn’t last long?”. The message below the image read, “High on price,... Read More

September 28th, 2015 12:58 PM 8 COMMENTS

YU is planning on launching ‘world’s most powerful smartphone’ in India next week

Micromax’s sub-brand YU is planning on launching another device in India, and it is teasing it as the “most powerful smartphone ever”. The forthcoming device has been dubbed as “Yutopia”, with a codename ‘Project Achilles’. Interestingly, the company will be manufacturing it in India as a part of ‘Make in India’ campaign. Rumors are that YU might launch the device around the festive, most probably around Diwali. So, we can... Read More

December 18th, 2014 1:49 PM 297 COMMENTS

Micromax launches the YU Yureka smartphone with Cyanogen OS and 4G LTE for Rs. 8,999

Micromax has finally launched its first ever Cyanogen OS based device from its new YU brand of smartphones, the YUREKA for Rs 8,999. The device comes after a lot of hype was created around the device being launched and OnePlus being banned from importing more Cyanogen based devices in India. The smartphone brings dual-SIM and 4G LTE connectivity on a budget. It features an octa-core Qualcomm Snapdragon 615 chipset, 2GB of RAM,... Read More

December 17th, 2014 12:46 PM 26 COMMENTS

Delhi High Court asks OnePlus to stop selling its smartphones in India

On Tuesday the Delhi High Court granted an interim relief to Xiaomi, allowing it to sell devices which are powered by Snapdragon based devices. According to the court order, Indian handset manufacturer, Micromax has been granted an injunction as the OnePlus One infringes its exclusive right to have the Cyanogen OS software in India. “Gurgaon-based consumer electronics manufacturer Micromax Informatics Ltd on Tuesday secured a temporary injunction from the Delhi high court against... Read More

December 12th, 2014 5:02 PM 3 COMMENTS

Micromax to launch its Cyanogen powered ‘Yu’ smartphones on December 18

Micromax has started sending out invites for its upcoming event, which according to the invite will take place on December 18. Last month, Micromax had announced that it will launch a new mobile device brand called 'Yu', whose handsets will be sold online, following the latest trend of Chinese handset makers like Xiaomi and OnePlus. The reason Micromax wants to try out the online model is understandable. As a company, it can cut costs... Read More

November 18th, 2014 7:38 PM 3 COMMENTS

Micromax announces YU brand of devices powered by Cyanogen OS, to be sold online exclusively

Earlier, we had reported that Micromax has partnered with Cyanogen to release Cyanogen OS powered smartphones and Micromax Canvas 5 was tipped to be the first such device. However, in a surprising move, Micromax has announced a completely new brand; Yu. Devices under this brand will be powered by Cyanogen OS, and will be sold online exclusively. YU will be a game changer brand in India. Disruption has to be... Read More

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