Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks


Swiggy’s quick commerce platform, Instamart, has partnered with Reliance Jio to deliver Jio mobile phones within 10 minutes across 95 cities in India. The collaboration aims to provide faster access to cheap mobile devices, particularly for first-time users and those seeking basic connectivity, according to Financial Express [1] and CNBC-TV18 [2] reports. “In a statement, the company said that it would deliver JioBharat V4 and JioPhone Prima 2 models,” the first report said.
Also Read: Bharti Airtel Partners with Blinkit for 10-Minute SIM Card Delivery
Airtel’s Earlier Attempt Paused
Bharti Airtel was the first to leverage quick commerce services for 10-minute delivery of SIM cards; however, the service was put on hold following DoT scrutiny. Since the SIM delivery is already under scrutiny, we believe Jio has now partnered with Instamart to come up with the delivery of Jio phones. However, according to a recent report, Jio’s 4G feature phones see a waning interest amid a preference for smartphones.
Also Read: Jio’s 4G Feature Phones See Waning Interest Amid Preference for Smartphones
JioBharat V4
According to the reports, under this partnership, Instamart will deliver two models — the JioBharat V4 and JioPhone Prima 2. Priced at Rs 799, the JioBharat V4 is a 4G-enabled feature phone supporting UPI payments via JioPay, offering over 455 live TV channels, HD voice calling, and a 1,000 mAh battery. The device is positioned as an entry-level option for first-time users looking to get online at low cost.